As a marketer, you don’t think in terms of scarcity. It goes against almost everything you have been taught in direct sales and communication with consumers. You want to be everywhere, do everything, present as much as you can so you can get the best results possible with your business. But there is a scarcity […]
Dominate Your Digital Marketing with Psychology
Digital Marketing Strategy
Wade Harman is what happens when you combine an amazing content creator, creativity, and a person who believes in the power of people. He's one of my favorite folks on the Internet. Work with him if you can.
- Jay Baer President of Convince & Convert
There is no one who better understands the role relationships play in the successful marketing and branding than Wade Harman. He's my go to for all things relationship marketing (and the best part is his strategies always work)!
- Ryan Hanley founder of RyanHanley.com
- Ryan Hanley founder of RyanHanley.com
Cornerstone Marketing changed the way our business worked online. And it wasn’t until they did that I realized I was doing it wrong. These psychological triggers work!
-Dreama Schweingruber, Founder of Choose2Lose
Wade knows social is about building relationships, one person at a time. If you are looking for someone to help you understand the psychology of social, and how to leverage your online presence, then he is your man.
- Martin Shervington, Founder of PlusYourBusiness.com
Wade Harman has impressed me with his ability to bring practical tips and advice and then link it up to greater concepts. In the vernacular he does not just give you a fish when you need one. He also teaches you how to fish.
- David Amerland, Author of The Tribe That Discovered Trust
We are dedicated to maximizing your digital marketing potential by building your brand through psychological triggers that have been proven to work.
Social Media Psychology Consulting
Learn how your business can blast its way to the forefront on social media by targeting and triggering.
We show you how to pull a social strategy that performs action. Hot words, visual psychology, and targeted recognition, these are all things that work on your social influence. From visibility triggers to engagement magnets, your brand will thrive with this strategy.
Content marketing is what we consume online that triggers action in your readers.
We use all types of content to help spread your businesses message. Visual, video, social, and article writing are just a few examples of how we can prompt your audience to action for your brand. We use our extensive knowledge in the arena of hot keywords that grab emotional responses from your readers.
Website Design Psychology
Everyone is affected by the way your website is set up.
From the color to the placement of widgets, it all has a place in website design.
We take your brand and build the perfect website related to color psychology and consumer design for your target audience that will provide more action on your website. You don’t just want to stand out, you want your brand to be known when they see your branding later.
Tips You Can Do Right Now
The Hot Words:
Use trigger words in your content title to grab the most attention with your posts. These also travel to social as well. Use “Who, What, When, Where, Why, & How” somewhere in your content to extract action with your readers or followers.
Do Colors Matter
You bet they do. If you are starting your branding you need to understand which color speaks to your target market. Most brands use blues, greens, and oranges as they create a sense of trust and engagement from their brand. Find that perfect color and stick with it.
We know it’s easy to place links on social media and walk away. But studies have been done that posts with images get more interaction, more engagement, and more clicks. Especially on Twitter. Create your tweet and then add a relevant image and watch it work!
Fear of Missing Out
Every brand needs to create #FOMO. It has been studied that people hate to be left out of something. What do you have that you can put a limit on? Find what your audience needs, create it, and sell 5 of them. Play around with the Fear of Missing Out strategy because it works well.